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Providing excellent PR since 2004

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innovative ideas * outstanding results **

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Ferg & Friends Public Relations is a leading communications and brand strategy agency that provides bespoke, full service communications solutions.

As marketing professionals with in-depth know-how in the different fields of communications, we’ve had the opportunity to work in close collaboration with top management on developing PR, Social Media and communications strategies for a wide array of high-level B2B and B2C marketing campaigns and helped leading companies and talents to leave their impact through comprehensive and dynamic communications support.

We support you to achieve the most challenging results in terms of sales by creating and implementing a clear integrated PR and Communications strategy that includes your various point of sales channels from online to brick and mortal partners.

As a boutique agency, founded in 2004 in Munich, with an expanded presence in Milan and local partners in other important markets we pair global reach with intimate local insights to develop and implement high impact PR and social media campaigns and brand activations.

We work with passion, determination, precision and a deep sense of integrity in order to represent our clients in the most favourable and authentic light.

Learn more about the founder

Welcome

THE FOUNDER

passionate - efficient - on point

The founder and Managing Director Marion Ferg is a communication, brand strategy and event planning expert with over twenty years of career in high level brand building, talent development and communications services.

She has leveraged her expert industry knowledge to establish an impressive reputation as a specialist in the international beauty, luxury, lifestyle and motorsport sectors with a formidable know-how of the entertainment business.

Marion started her journey at Move Event Management (Munich) where she has worked on projects with Swatch and Red Bull followed by GLG Events (Munich) where she was rapidly promoted Project Manager and Key Account for their clients 20th Century Fox of Germany, Kinowelt and Planet Hollywood organizing promotion events such as the road show for the highly expected "The Lord of the Rings" trilogy and film premiers with the Hollywood royalties Robert Redford, Harrison Ford and Jodie Foster.

Before opening her own business, Marion graduated Bachelor Professional (CCI) of Marketing and added a highly successful corporate career in marketing & communications at the Hypo Vereinsbank (Unicredit Group) to her curriculum where she managed the events for the HVB Private Banking elite clientele.

Marion launched her boutique agency in 2004 the with the aim of offering intelligent, cutting edge, tailor-made, full-service, multi channel solutions to her clients.

Through her operations at important media happenings such as the Cannes/Venice Film Festivals, the European Fashion Weeks and the Formula 1 Grand Prix events, she has built a stellar network that spans the globe from the world's top editors to celebrities, to local market specialists.

As a German native fluent in four languages, well equipped with empathy, loyalty and diplomacy, Marion Ferg is a globally-minded passionate communicator and strong leader with a finger on the pulse who consistently ensures the efficiency and return on investment of her services to optimize business results for her clients.

We are proud to share the feedback on our expertise from leading communications and marketing experts and clients who have worked with us.

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The Founder

References

REFERENCES

WHAT THEY SAY

Parag Vidyarthi

Managing Director

Designer Parfums

We signed Marion with her team for the global launch of the F1 Fragrances during the Etihad Airways Grand Prix in Abu Dhabi as lead agency for the international communication activities.

I have worked with a lot of Public Relations specialists in my career but I never saw something like Marion. Her relentless approach and huge energy is out of the normal and generated an outstanding media resonance for the project.

She responded greatly to the environment and her experience, positive personality and efficiency will certainly make her an outstanding addition to any international communication activity.

We are looking forward to continue with this successful collaboration to write the next chapter for the F1 Fragrances project together.

London, February 2020

Some of the brands and companies we worked with

LA BIOSTHETIQUE

F1 FRAGRANCES

CARRERA EYEWEAR

ADIDAS

SPORTALM KITZBÜHEL

F1 PADDOCK CLUB

GUMBALL 3000

ESTÉE LAUDER

PUMA

LILT

INTERTRADE EUROPE

PINK RIBBON GOLF

PORSCHE

PITOUR FASHION

MAISON COMMON

Services & Expertise

WHAT WE PROVIDE

We are passionate about successfully achieving results for businesses and individuals through deep research, out of the box thinking and perseverance to satisfy our clients above their expectations.

We integrate our expertise, insight and network to create and deliver compelling, high-impact, multi channel 360° communications strategies.

Clients who are looking for unique ways to leverage and grow their businesses can choose among different services.

Comprehensive Communications Strategy

Media Strategy

International Media Relations

Reputation Management

Digital & Social Media Strategy

Content Marketing & Creative Storytelling

Influencer Strategy & Relations

Celebrity Engagement & Seeding Service

Media Planning & Buying

Event Conception & Management

Sponsorship Management

Talent PR

Our Work

client: DESIGNER PARFUMS

CASE STUDY

F1 Fragrances International Market Launch Global Press & Influencer Activation

Event Management during the GP in Abu Dhabi

F1 Fragrances Collector's Edition luxury

Designer Parfums and F1® have chosen the stunning backdrop of the last race of the decade, the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX 2019, to introduce the new fragrance brand, - inspired by the excitement, passion, technology and dynamism of Formula 1®. This daring project is a fusion of art, technology, design and limitless olfactive creativity. Formula 1 is the world's most prestigious motor racing competition with over half a billion fans and races in 22 countries across five continents.

We had the overall global PR lead for the market launch of the F1 Fragrances including influencer and celebrity activation. The launch strategy targeted on a multi-platform coverage including Formula One‘s motorsport press and broadcasting outlets as well as general news press, lifestyle press and social media activation with specialized influencers.

The F1 fragrances were featured on important F1 broadcasting outlets as well as in exclusive articles in some of the most prestigious international lifestyle magazines and publications in leading online and social media outlets in 65 countries.

Top 50 worldwide publications

Forbes, online publication, press, media, public relations, F1, Formula 1

Vogue Italia, online publication, lifestyle press, media, public relations, F1, Formula1

Wallpaper, online publication, lifestyle press, media, public relations, F1, Formula 1

WWD, online publication, press, media, public relations, F1, Formula 1

Finacial Times, How to spend it, publication, press, media, public relations, F1, Formula 1

Esquire, publication, press, media, public relations, F1, Formula1

New York Times, publication, press, media, public relations, F1, Formula1

Robb Report, publication, press, media, public relations, F1, Formula1

Marie Claire, publication, press, media, public relations, F1, Formula1

The Rake, publication, press, media, public relations

South China Morning Post, Style Magazine, publication, press, media, public relations

Prestige Singapore, publication, press, media, public relations

Esquire, publication, press, media, public relations

CEO, publication, press, media, public relations

OUR WORK

F1 PADDOCK CLUB®

Formula 1® is the world's most prestigious motor racing competition with over half a billion fans and races in 22 countries across five continents. The F1 Paddock Club® is the VIP hospitality situated above the F1 team garages where the elite guests can enjoy finest food, entertainment and best views on the start and finish line during the Grand Prix events. In 2018 we have been asked by the Formula 1 global director hospitality & experiences to organize a luxurious experience for their guests in Monza and the F1 Paddock Club Spa & Style Bar by La Biosthétique was born. Due to the great success of the beauty lounge the installation was repeated also in 2019.

Influencer Activation

client: SPORTALM KITZBÜHEL

70ties anniversary event
Press & Influencer Activation
Celebrity Management
Implementation of a brand partnership

CASE STUDY

Sportalm Kitzbühel is a family owned high-end fashion brand from the famous jet-set mountain metropole Kitzbühel in Austria

For the 70th anniversary event at the Spanish Riding school in Vienna we have been signed as PR agency for Germany and for managing the celebrity and influencer activation for the event.

We generated a multi million reach media outcome for the event with very strong social media and prime time TV coverage plus prominent print and online features in Germany's society and fashion magazines such as Vogue, Elle, Instyle, Grazia, Bunte, Gala as well as national newspapers.

Further more we introduced Sportalm Kitzbühel to the beauty brand La Biosthétique who took care of the hair & make up of the models and hosts backstage and installed a beauty lounge in the La Biosthétique flagship salon Ossig in the heart of Vienna to look after all the celebrity, influencer and press guests.

Amira Pocher, Spanische Hofreitschule Wien, Sportalm Kitzbühel

client: CARRERA EYEWEAR

GUMBALL 3000
22th edition USA Toronto to Miami
23rd edition Middle East
Celebrity & Influencer Activation

The Gumball 3000 is the most luxurious road rally in the world. For Carrera eyewear one of the main sponsors of the event we took care of the implementation of the partnership and the influencer & celebrity activation during the 22nd and 23rd edition in the USA and United Arab Emirates liaising with some of the biggest global automotive and lifestyle influencers as well as stars from the world of entertainment & sports.

Martin2Smoove, Maximillion Cooper, Andy Purnell, in Nashville, during the Gumball 3000

Dallas Austins, Maximillion Cooper, Gumball 3000, Public Relations, Celebrity Relation, Carrera Eyewear

Maximillion Cooper Grammy Award winning Rap Queen Eve

Actor Billy Magnussen, Gumball 3000, Carrera Eyewear, Celebrity Marketing, Public Relations, Motorsport

Flag Drop, Toronto, Gumball 3000, Public Relations

Francesco Facchinetti at the Indy 500 race during the Gumball 3000

Youtuber Juca Viapri, Gumball 3000, Nashville, Carrera Eyewear, Influencer Marketing, Motorsport, Public Relations

French Automotive influencer, POG, Gumball 3000, Carrera Eyewear, Influencer Marketing, Motorsport

Youtuber Juca Viapri, in the Raymond James Stadium, during the Gumball 3000, Carrera Eyewear, Influencer Marketing

Wilma & Francesco Facchinetti / Eve & Mr. Gumball, Public Relations

Youtuber Juca Viapri, Marion Ferg, in the Paddock at the Indy 500 during the Gumball 3000, Boxengasse, Motorsport, Automotive Influencer Marketing, Public Relations

Flag Drop, Toronto, Gumball 3000, Super Cars, Public Relations

Grammy Award winning Rap Queen Eve, Marion Ferg, Toronto, Gumball 3000, Carrera Eyewear, Public Relation, Celebrity Relations

Juca Viapri, Marion Ferg, Dre Hayes, Francesco Facchinetti, Maximillion Cooper at the Indy 500 during the Gumball 3000

Gumball 3000, finish line, W Hotel, Abu Dhabi

Mr. JWW, arriving in his Bugatti at the finish line in Abu Dhabi, Gumball 3000

Marion Ferg, Grammy Award winning Rap Queen Eve, Dubai, Burj Khalifa

client: LA BIOSTHETIQUE

Media Relations

ADV Planning

Social Media Content Management

Event Management

CASE STUDY

La Biosthétique is a family enterprise that specializes in the ‘Culture of Total Beauty’ for hair and skin distributed both online and exclusively through specialist high-end salons for hair and beauty care.

Since the beginning in 2004 when La Biosthétique opened its branch office in Italy we have been signed as PR agency to develop its visibility in the Italian market and since 2018 we also take care of influencer marketing for the brand in Italy.

In 2018 we introduced the possibility to La Biosthétique to partner with the F1 Paddock Club during the Grand Prix in Monza, which saw two partners of excellence installing a Spa & Style Bar for the elite clientele of the racing weekend. Paddock Club guests enjoyed exclusive hair, face and make-up treatments with the best view on the starting grid. Due to the great success the collaboration has been repeated in 2019.

In 2023 we have introduced the brand to another fashion client of us which was leading to several co-marketing initiatives between the two brands.

Product PR

Flagship PR

Social Media

Corporate PR

Event PR

Event Management

client: TATIANA CALDERON

CASE STUDY

Worldwide Press Office Lifestyle Press

Endorsements

Sponsorship Management

Tatiana Calderón is part of the world elite of female racing drivers. In 2018 she is writing history by becoming the first Latin American woman ever to drive a Formula 1 car in a test drive in the current Alfa Romeo Sauber C37 during a promotional event at the Mexican Grand Prix weekend. In 2019 she became the first ever female driver to compete in Formula 2 and she continues to set motorsport milestone. We are part of Tatiana's Management team taking care about her international lifestyle press relations and partnership scouting. We signed Tatiana in 2019 as Carrera ambassador and managed endorsements with Puma, Maison Common, Tod's, Giuseppe Zanotti, La Biosthétique, Beatrice B Italia, Sportalm Kitzbühel, Desigual, Laura Aparicio and ON Shoes and a special appearance for Iceberg during Milan Fashion Week.

Collaborations & Endorsements

Top publications

Worldwide Press Office

Booking

Endorsements

CASE STUDY

client: Ruth Flowers aka DJ Mamyrock (Spoa Productions)

Ruth Flowers know as DJ Mamyrock was an English Deejay who started her career at the age of 69. After her first show at the Queens club in Paris the silver hair DJ sensation became famous over night and was requested by clubs and festivals all over the world. She became a role model and broadcasting station all over the globe invited her to tell her incredible story. We worked on Ruth's worldwide booking, endorsements & PR in close collaboration with Spoa Productions Paris.