WE ARE ALL MAD HERE
Providing excellent PR since 2004
innovative ideas * outstanding results **
Thank you for your interest!
Ferg & Friends Public Relations is a leading communications and brand strategy agency that provides bespoke, full service communications solutions.
As marketing professionals with in-depth know-how in the different fields of communications, we’ve had the opportunity to work in close collaboration with top management on developing PR, Social Media and communications strategies for a wide array of high-level B2B and B2C marketing campaigns and helped leading companies and talents to leave their impact through comprehensive and dynamic communications support.
We support you to achieve the most challenging results in terms of sales by creating and implementing a clear integrated PR and Communications strategy that includes your various point of sales channels from online to brick and mortal partners.
As a boutique agency, founded in 2004 in Munich, with an expanded presence in Milan and local partners in other important markets we pair global reach with intimate local insights to develop and implement high impact PR and social media campaigns and brand activations.
We work with passion, determination, precision and a deep sense of integrity in order to represent our clients in the most favourable and authentic light.
passionate - efficient - on point
The founder and Managing Director Marion Ferg is a communication, brand strategy and event planning expert with over twenty years of career in high level brand building, talent development and communications services.
She has leveraged her expert industry knowledge to establish an impressive reputation as a specialist in the international beauty, luxury, lifestyle and motorsport sectors with a formidable know-how of the entertainment business.
Marion started her journey at Move Event Management (Munich) where she has worked on projects with Swatch and Red Bull followed by GLG Events (Munich) where she was rapidly promoted Project Manager and Key Account for their clients 20th Century Fox of Germany, Kinowelt and Planet Hollywood organizing promotion events such as the road show for the highly expected "The Lord of the Rings" trilogy and film premiers with the Hollywood royalties Robert Redford, Harrison Ford and Jodie Foster.
Before opening her own business, Marion graduated Bachelor Professional (CCI) of Marketing and added a highly successful corporate career in marketing & communications at the Hypo Vereinsbank (Unicredit Group) to her curriculum where she managed the events for the HVB Private Banking elite clientele.
Marion launched her boutique agency in 2004 the with the aim of offering intelligent, cutting edge, tailor-made, full-service, multi channel solutions to her clients.
Through her operations at important media happenings such as the Cannes/Venice Film Festivals, the European Fashion Weeks and the Formula 1 Grand Prix events, she has built a stellar network that spans the globe from the world's top editors to celebrities, to local market specialists.
As a German native fluent in four languages, well equipped with empathy, loyalty and diplomacy, Marion Ferg is a globally-minded passionate communicator and strong leader with a finger on the pulse who consistently ensures the efficiency and return on investment of her services to optimize business results for her clients.
We are proud to share the feedback on our expertise from leading communications and marketing experts and clients who have worked with us.
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WHAT THEY SAY
We signed Marion with her team for the global launch of the F1 Fragrances during the Etihad Airways Grand Prix in Abu Dhabi as lead agency for the international communication activities.
I have worked with a lot of Public Relations specialists in my career but I never saw something like Marion. Her relentless approach and huge energy is out of the normal and generated an outstanding media resonance for the project.
She responded greatly to the environment and her experience, positive personality and efficiency will certainly make her an outstanding addition to any international communication activity.
We are looking forward to continue with this successful collaboration to write the next chapter for the F1 Fragrances project together.
London, February 2020
Some of the brands, companies and talents we worked with
PINK RIBBON GOLF
WHAT WE PROVIDE
We are passionate about successfully achieving results for businesses and individuals through deep research, out of the box thinking and perseverance to satisfy our clients above their expectations.
We integrate our expertise, insight and network to create and deliver compelling, high-impact, multi channel 360° communications strategies.
Clients who are looking for unique ways to leverage and grow their businesses can choose among different services.
Comprehensive Communications Strategy
International Media Relations
Digital & Social Media Strategy
Content Marketing & Creative Storytelling
Influencer Strategy & Relations
Celebrity Engagement & Seeding Service
Media Planning & Buying
Event Conception & Management
client: DESIGNER PARFUMS
F1 Fragrances International Market Launch Global Press & Influencer Activation
Event Management during the GP in Abu Dhabi
Designer Parfums and F1® have chosen the stunning backdrop of the last race of the decade, the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX 2019, to introduce the new fragrance brand, - inspired by the excitement, passion, technology and dynamism of Formula 1®. This daring project is a fusion of art, technology, design and limitless olfactive creativity. Formula 1 is the world's most prestigious motor racing competition with over half a billion fans and races in 22 countries across five continents.
We had the overall global PR lead for the market launch of the F1 Fragrances including influencer and celebrity activation. The launch strategy targeted on a multi-platform coverage including Formula One‘s motorsport press and broadcasting outlets as well as general news press, lifestyle press and social media activation with specialized influencers.
The F1 fragrances were featured on important F1 broadcasting outlets as well as in exclusive articles in some of the most prestigious international lifestyle magazines and publications in leading online and social media outlets in 65 countries.
Top 50 worldwide publications
client: LA BIOSTHETIQUE
Social Media Content Management
La Biosthétique is a family enterprise that specializes in the ‘Culture of Total Beauty’ for hair and skin. Established in the 1950s by visionary founder Marcel Contier, it was a pioneer in aesthetic biology. Its success is owed to the longstanding trust in its commitment to creating products that enhance wellbeing and beauty all while preserving the resources of nature. It enjoys a brand loyalty consolidated across generations with its clientele and the salons that are its exclusive resellers. La Biosthétique is distributed both online and exclusively through specialist high-end salons for hair and beauty care.
Since the beginning in 2004 when La Biosthétique opened its branch office in Italy we have been signed as PR agency to develop its visibility in the Italian market and since 2018 we also take care of the social media activities of the brand in Italy.
In 2018 we introduced the possibility to La Biosthétique to partner with the F1 Paddock Club during the Grand Prix in Monza, which saw two partners of excellence installing a Spa & Style Bar for the elite clientele of the racing weekend. Paddock Club guests enjoyed exclusive hair, face and make-up treatments with the best view on the starting grid. Due to the great success the collaboration has been repeated in 2019.
F1 Paddock Club Spa & Style Bar by La Biosthétique
Worldwide Press Office Lifestyle Press
client: TATIANA CALDERON
Tatiana Calderón is part of the world elite of female racing drivers. In 2018 she is writing history by becoming the first Latin American woman ever to drive a Formula 1 car in a test drive in the current Alfa Romeo Sauber C37 during a promotional event at the Mexican Grand Prix weekend. In 2019 she became the first ever female driver to compete in Formula 2 and she continues to set motorsport milestone. We are part of Tatiana's Management team taking care about her international lifestyle press relations and partnership scouting. We signed Tatiana in 2019 as Carrera ambassador and managed endorsements with Puma, Maison Common, Tod's, Giuseppe Zanotti, La Biosthétique, Beatrice B Italia, Sportalm Kitzbühel, Desigual, Laura Aparicio and ON Shoes and a special appearance for Iceberg during Milan Fashion Week.